| |
- Putting your print message on a mobile outdoor board
is nuts. Pure and simple- its way too much copy.
- Thanks
to our unique back-lit billboards, dark colors can make
your message stand-out. Colors that really look good are
Yellows, Reds, Greens. Bright colors not
only make a statement, they stand out and make your audience
happy.
- Resist the urge to tell everything. As a great
client said to us, “Less is more in outdoor.”
- Simplicity
is the single most important quality for a billboard.
- Any
kind of fancy script is a definite “no-no” for
billboards. Keep the fonts bold. People have
less than Seven (8) seconds to read a billboard.
- Don’t
be afraid to try mobile outdoor advertising. The
satisfaction rate is high and the recall rate is an astonishing
97%.
|
| |
Sizing
Your Image
MIADZ Advertising Vehicles feature
10’ x 6’ (120” x
72”) side windows and the rear window is 6’ x
6’ (72” x 72”)
Art needs to be submitted
to the printer at exactly 10% of finished size:
Side Window:
12” x 7.2”
Rear Window: 7.2” x 7.2”
Resolution
Art supplied to the printer
needs to be at 500 DPI at 10% so that when they increase
the size to 100% the final art will be at 50 DPI.
Naming Your
File
When you have completed your art, save the file as a .jpg
at 500 dpi. Do not include the words "logo," "text" or "banner" in
the name of the art file because these words can cause
a conflict with our system. Your file name must be less
than 22 characters with no spaces.
Convert Your
File(s) to jpg. format
Our system accepts .jpg formats. If your image already
exists in .jpg formats, it can be sized appropriately and
uploaded. If your image exists in another file format,
use an image editing program like Photoshop LE or PhotoDeluxe
to convert the file into .jpg format by "Saving As" a
.jpg file. Simply renaming the file with .jpg will
not convert your image into a .jpg file format. Refer
to your image editing software help for more information
on converting image files into .jpg format.
JPEG (.jpg) - use this file format for photographs
(color or b/w) and other full-color or gray-shade images.
Most programs let you select different compression levels
when you save an image as a .jpg. You will want to select
level 9 or 10 or high unless you will be using the image
on a very small banner. JPGs are always stored as either
24-bit color or 8-bit grayscale: for best results, do not
set your scanner to fewer colors.
Check
your Color Mode
We will print your image
in CMYK mode, so if you can send us the file in CMYK mode,
that is ideal. If your image is in another mode, such as
RGB, indexed color, or grayscale mode, we recommend that
you convert it to CMYK mode. When you make this conversion,
a slight color shift will occur, and you may want to adjust
your image accordingly. If you send us a file in any mode
other than CMYK, we will perform the color shift, and this
may adjust the look of your image. |
