How much does it cost?
I know this is annoying but because every campaign is different
you have to request a quote, however, we have programs beginning
at $500 per month plus production costs for your artwork.
How many times will my ad be displayed?
When inventory is full each ad will be displayed approximately
once pr/minute. That means on an 8 hour shift each ad on
each side is shown approximately 500 times pr/day. Wow!
How many people will see my ad?
There is no precise answer to this question but based on the
DOT traffic counts and the population of Gainesville we strive
to have an average of at least 20 sets of eyes on the MIADZ
truck every minute! That’s 48,000 sets of eyes every
week! (Based on a 40hr week)
Traffic count passing a static
point is measured by State and City DOT offices.
Is there
anyway to calculate "moving" impressions?
Although there is not clear-cut science in which to answer
this question results suggest an effectiveness of 2½ times
greater than static billboard. (Perception Research Services)
How do the Non-exclusive programs work?
With the non-exclusive programs the time of exposure will be
divided by how many billboards are scrolling at that time.
What about special events?
Our routes for monthly campaigns will be tailored to include
any events going on in the Alachua county area.
How many Billboards can the MIADZ Truck hold?
Each side of the MIADZ truck can hold 8 billboards making a
total of 24.
Can I keep the Billboards when my campaign is over?
Yes. The billboards are yours to keep.
How big are the billboards?
The sides are 10 ft. wide and 6 ft. high. The back is 6 ft
wide and 6 ft. high. Total advertising space equals 156 Square
feet.
Are the billboards backlit?
Yes. The trucks are back lit making them impossible to miss
at night.
What is a wrap?
A wrap offers the client the ability to take advantage of all
three sides of the Ad Truck vehicle which provides for the
maximum exposure and lowest cost per thousand viewers available
anywhere. All three billboards scroll independently, displaying
either the same message or if the client chooses, multiple
messages.
Is this service just another billboard?
Absolutely NOT. The MIADZ service should be considered part
of an advertising campaign offering a unique aspect to the
overall marketing strategy of your product or service. Talk
to us to explore the creative possibilities in getting your
business in the bright lights of MOBILE IMPRESSIONS ADVERTISING.
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